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It is difficult to estimate costs during the conceptual phase largely because there is nothing concrete to cost! Concepts, and there may be many concepts under consideration making things more difficult, are just that, concepts. There may be no components conceptualized yet at all and only abstract notions of how a system should perform. to put it concisely: there is no BOM to work from. For many organizations that lack a strong legacy in new product development or costing (or both) this can be a very challenge situation. I have found it helpful to take a methodical approach and concentrate on what is information is available rather than what is not.


Concept development is a process of developing ideas to solve specified designproblems. The concepts are developed in phases, from formless idea to precise message in an appropriate form with supportive visuals and content.

It’s hard to get a straight answer when you Google, what is concept design? Search results come from architects, graphic artists, decorators, web masters, and every other creative type on the internet. That’s why I want to take a few paragraphs to talk about what we mean when we talk about concept design in product development.


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